To achieve great results, top athletes must train daily and take good care of themselves. Motivation plays a key role in this process. Without a strong dose of healthy motivation, they wouldn't be able to keep up with their demanding training routines. During these coronavirus times, the population’s motivation to adhere to the prescribed measures is also being tested. A study we conducted at Ghent University shows that, overall, our sustainable motivation is currently in a good place, although there are differences between individuals. This is good news because motivation is a strong predictor of how well we follow the measures and, consequently, how much we can limit the spread of the virus. If the daily motivation measurements indicate that our motivation is starting to wane, the government can intervene with targeted, motivational communication to steer things back on track.