REPORT 4: THE LEADERSHIP COMPASS AS A GUIDE FOR MOTIVATIONAL COMMUNICATION
Marathon runners prepare thoroughly for a race—not just physically, but mentally as well. They have psychological strategies to push through tough moments and a tactical plan to manage their race, based on knowledge of the course and their competitors. The entire population has now been running a collective marathon for over five weeks. However, they were unprepared for this exceptional event: no physical training, no mental support for the race, no tactical plan for how to endure until the finish line.